Hi. I run your kitchen
and handle the cook.You set a goal and enjoy your meals.
No more missed nutrition, missed money, missed goals.
Chicken biryani · dinner
Ready by 8:15 · Lakshmi is finishing the dum.Every Indian kitchen has a group chat. Bimi has a brief.
Your cook gets the brief in her language. On WhatsApp. In her voice.
Every morning Bimi composes a 3-sentence brief — headcount, meals, prep tasks, last night's feedback — and delivers it as a Hindi audio note. Sarvam Bulbul TTS, the cook's mother tongue, on the medium she already lives in. Press play.
Sentence 1. Namaste Malti didi, aaj 4 log ka brief bhej diya hai — breakfast me 8 idli — pichli baar idli thodi dense thi, batter zyada ferment kar lijiye, 1 bowl sambar, aur 1 chhoti bowl coconut chutney.
Sentence 2. Lunch me dal tadka 4 log ke liye aur 12 roti — pichli baar roti thodi moti thi, patli belne ki koshish kijiye — kisi bhi recipe ka video chahiye toh sath bhej diya hai.
Sentence 3. Aur kuch rojana ke kaam — Anjan ji ke liye ek anaar peel kar dena aur Anjan ji ka protein shake banana — 1 scoop protein, 1 glass paani, 1 chamach coffee, 1 boond vanilla extract, aur 100 ml doodh — koi doubt ho toh message ya voice note bhej dijiye.
Cook can't come? Bimi has a backup before lunch.
The cook drops a 5-second voice note on WhatsApp. Bimi transcribes it (Sarvam Saarika STT), classifies the absence, and dispatches a vetted Insta-Cook on the same street — with one tap of approval from you.
- Cooks all 3 meals in your kitchen
- Knows Amma is diabetic, Kiran is fussy — briefed by Bimi
- Arrives 8:30 am, leaves 7:30 pm
Your cook flags “tamatar nahi hai.” Tomorrow's cart already has it.
Every kitchen runs out of something. Bimi hears the voice note, identifies the ingredient, and slots it into the next accumulating cart with the source marked cook_message. The cook never has to chase you about groceries again.
One plan. Every diet, every taste, every macro.
Anjan's cut, Mom's diabetes, Aarav's once-a-week birthday biryani. Bimi resolves the household into a single weekly plan your cook can execute — and remembers what worked next week.
Paste a YouTube link now. Enjoy it for dinner.
Share a cooking short, Bimi extracts the recipe, adapts ingredients to what your grocer stocks, generates Hindi step instructions for the cook, and drops it into next week's plan. From scroll to plated in under 90 seconds of your time.
Indian flavor is built the night before.
Rajma needs 12 hours in water. Tandoori marinade wants a full day. Idli batter doesn't exist without 10 hours of fermentation. The dishes you remember from home are the ones somebody started yesterday. If your cook arrives at noon to a cold pantry, the menu collapses — Bimi sequences yesterday's prep into yesterday's brief so today's plate is the one you actually wanted.
Guests, money. Bimi keeps the receipts.
6 guests Saturday? Plan auto-scales.
Drop a guest count, Bimi multiplies portions, holds an Insta-Cook, rebalances the grocery list — and reminds the cook two days ahead so nothing is rushed.
Every cart auto-splits on Splitwise.
Bimi knows whose meal it was, whose order placed it, and who's in the house this week — and posts the split the moment the order ships.
Wednesday on Bimi. 11 things happened. You did one.
Every feature above runs on its own track, all day. The activity log is the receipt — narrated in plain language, ordered by the clock. Tap any line to see what changed.
Nothing happens off-screen. If Bimi did it, it's in the log.
Organizing the ₹5 lakh-crore cook economy. Labor augmentation, not replacement.
~35 million households globally already employ a domestic cook — almost all coordinated through WhatsApp, paper lists, and memory. We're building the operating system this market has never had, with the cook as the protagonist.
- 01TraineeBaseline assessment + background check. Paid reduced rate during apprenticeship.₹8–12k
- 02ShadowedTwo weeks alongside an experienced Bimi-certified cook in a real kitchen.₹12–16k
- 03Bimi-certifiedReverse-shadow certified. Placed in households with real-time audio guidance.₹18–22k
- 04PremiumHigh execution rate, strong ratings, specialist cuisines. Premium placement.₹22–28k
- 05MasterTrains the next cohort. Senior placements. Equity-like upside.₹28k+
Shadow + reverse-shadow.
Apprenticeship modeled on professional kitchens — adapted for household work. New cooks learn from experienced Bimi-certified ones in real kitchens, on real meals. Certification is earned, not credentialed.
Guided cooking, in her language.
Real-time audio coaching during the workday. “The masala is browning faster than usual — add a tablespoon of water.” No cameras. No screens. Bluetooth speaker only.
Bonus-only. No star ratings.
Rewards: attempt rate (did she try the new recipe?), feedback contribution, execution quality. Never tipping, never star ratings — both degrade supply through caste/class proxies.
Chef-quality home cooking at domestic-cook prices. Quality that survives the cook change. The 5–10 weekly hours of meal-management work, gone — and yes, returned to the woman of the house.
A career ladder, not a fungible job. 30–50% higher earnings. Continuous training. Certification that follows them between households. Dignity built into the compensation model.
Today we coordinate the cook you already have.
Tomorrow we place a Bimi-trained one ourselves.
Bimi is a services company with AI as the production engine. The app is how we run operations — the product is chef-quality home cooking, at domestic-cook prices.
Bimi Coordinator
Free for the household, monetized via grocery affiliate. Weekly plans, YouTube-to-meal, vernacular cook briefs, multi-platform groceries, household memory, ritual tasks. Insta-Cook for absences and house parties.
Bimi-trained cooks, placed in your home.
A shadow + reverse-shadow apprenticeship that produces certified cooks delivering chef-quality output, coached in real time by Bimi audio. Cooks earn a 30–50% wage premium. No surveillance. No screens during cooking.
“We're building Bimi for the home one of us already runs. Diabetic mom. High-protein partner. A cook who only speaks Kannada. The spreadsheet broke months ago. The app is what replaced it — and now we're bringing it to the next ten households on our street.”
Know the founders.
A working business between two people — one shipping the code from his own kitchen, the other recruiting and training the cooks who'll execute it.
Seven years building distributed-database infra at Salesforce. Engineering Bimi since Day 0.
Personal site →Six years scaling category ops at Meesho and udaan. Founded Saaja Foods (nut-butters, live on Amazon). Running Bimi's cook supply + household onboarding. IIM Raipur MBA.
Personal site →Hand your kitchen to Bimi.
Free during the pilot. Tell us a bit about your household and we'll reach out on WhatsApp as we roll the next cohort.